Busy Parking Lot

We came home last saturday from Boise and Tri-Cities, Washington, and we were so pleased to see the parking lot full! It was about 9:30 at night and it just made our day that much better. It is good to know that although we aren't in the same parking lot as the movie theater, or we aren't our own free standing building, we are able to attract so many people to us. We have really become a destination place. Perhaps the most rewarding thing for me is seeing people in our store on a regular basis and saying things like, I just can't get enough, or I love your ice cream, or this is our third time this week (yes, this happens more often than you might imagine.) That is just so rewarding for us! Thank you everyone for eating ice cream! Now let's get some good weather!

The Ice Cream Bloke

So there is this guy who is from Australia named Steve. He called me up one day and said that his family was on vacation in Idaho and staying with some friends. His friends told him about Sub Zero and that he needed to visit it. Well, it turns out that he works for a company in St. Louis that sells ice cream making equipment and then teaches those who buy it how to use it. In other words, he teaches others how to own and operate ice cream stores! And he considers himself to be an ice cream connoisseur. Since he travels a lot for his job, he visits different ice cream places and records them, and then posts them to his website called icecreambloke.com.  Well, we are now episode number 24! That's right, he recorded us, and you can watch it at www.icecreambloke.com.  It's pretty good I must say. After the second night it was posted, I received a phone call from a man in Toronto who wanted to learn more about Sub Zero franchising opportunities. Funny how this stuff happens! Go Sub Zero Ice Cream! 

All Holidays and the weather...blah!

We love the holidays here at Sub Zero. Whenever kids are out of school, our business really picks up. I like to think of those days as windows into the summer. The trend is that a Sub Zero store will typically do twice the volume in the summer that it does in the winter. Well, we have been having some killer winter nights so we're stoked to see what the summer will bring! However, whenever it is cold, or rainy or snowy, we can totally see a direct correlation in our sales. For some reason, people don't like eating ice cream when it's -10 degrees outside, windy, and dropping a foot of snow! Imagine that lol.  

Valentine's Day

Hey all! So how was your Valentine's Day? I cannot believe all the holidays that have been falling close to the weekends lately. It's nice, but also not so nice at the same time. For instance, Halloween was on a Friday. Friday's are one of our best days, and Halloween was soooo slow! So we lost that Friday. If Halloween had been on a Wednesday for instance, (one of our slower days) it wouldn't have been a big deal. Well, Valentine's day was on Saturday. It was a good day, but we only made about 30 more ice creams today than we did last Saturday. So I guess I am kinda wishing that holidays were falling on a Tuesday, Wednesday, or Thursday so that our normally slower days would be boosted by the holiday! Oh well. lol All-in-all it was a pretty good weekend considering how crappy the weather was. 

I hope you all had a great Valentine's Day!

New Blog for Sub Zero in Idaho Falls

So I have been mixing my personal blog with my business blog and finally decided to add a new blog dedicated exclusively to Sub Zero Ice Cream in Idaho Falls, Idaho. I'm excited! I'll be sure to change the look, add pictures, keep you all up-to-date on news and promotions and hopefully help you be apart of the best ice cream experience in the world! So check back frequently!