All Holidays and the weather...blah!

We love the holidays here at Sub Zero. Whenever kids are out of school, our business really picks up. I like to think of those days as windows into the summer. The trend is that a Sub Zero store will typically do twice the volume in the summer that it does in the winter. Well, we have been having some killer winter nights so we're stoked to see what the summer will bring! However, whenever it is cold, or rainy or snowy, we can totally see a direct correlation in our sales. For some reason, people don't like eating ice cream when it's -10 degrees outside, windy, and dropping a foot of snow! Imagine that lol.