All Holidays and the weather...blah!

We love the holidays here at Sub Zero. Whenever kids are out of school, our business really picks up. I like to think of those days as windows into the summer. The trend is that a Sub Zero store will typically do twice the volume in the summer that it does in the winter. Well, we have been having some killer winter nights so we're stoked to see what the summer will bring! However, whenever it is cold, or rainy or snowy, we can totally see a direct correlation in our sales. For some reason, people don't like eating ice cream when it's -10 degrees outside, windy, and dropping a foot of snow! Imagine that lol.  

Valentine's Day

Hey all! So how was your Valentine's Day? I cannot believe all the holidays that have been falling close to the weekends lately. It's nice, but also not so nice at the same time. For instance, Halloween was on a Friday. Friday's are one of our best days, and Halloween was soooo slow! So we lost that Friday. If Halloween had been on a Wednesday for instance, (one of our slower days) it wouldn't have been a big deal. Well, Valentine's day was on Saturday. It was a good day, but we only made about 30 more ice creams today than we did last Saturday. So I guess I am kinda wishing that holidays were falling on a Tuesday, Wednesday, or Thursday so that our normally slower days would be boosted by the holiday! Oh well. lol All-in-all it was a pretty good weekend considering how crappy the weather was. 

I hope you all had a great Valentine's Day!